Running a successful software business is no easy feat. You have to be diligent, resourceful and patient. If you’re considering starting a company, here are some tips to help make sure your business is set up for success: 

Determine your business’s mission

The first step to growing a successful software business is to determine its mission. What is the purpose of your business? What are you trying to accomplish, and why?

The mission statement helps define the values of your company and guide all future decisions. A good mission statement should be concise and clear, but also provide enough direction for everyone involved in running the company. When writing it, ask yourself these questions:

    What does my company do?

    Why does my company exist?

    How does my product or service improve people’s lives?

Do market research

The first step to building a successful software business is to understand your customers and the market you're targeting. You can do this by conducting either quantitative or qualitative market research. Quantitative methods require the collection of numerical data, while qualitative means collecting non-numerical data like opinions, anecdotes, and feedback on ideas.

    What should I look for in my market? The answer depends on your industry (and whether it's B2B or B2C). There are plenty of resources available online that can help guide you through some of these questions, such as this blog post from Moz about how to conduct a proper SEO competitor analysis.

Develop a business plan

A business plan is a critical tool for any small business. It's essentially a comprehensive guide to help you track and achieve your goals, including the financial and marketing aspects of your business.

An effective business plan will provide guidance and discipline throughout the life of your company, ensuring that you're making deliberate decisions about how to grow your business in the smartest possible way.

Your business plan should include:

    A mission statement, which outlines why you started this company (and how it will benefit customers).

    An overview of what makes your product unique or special compared to other similar products on the market. This can include details about its features or services (for example, "Our app helps users find nearby cats"), as well as details about why customers might want this product over others they could use instead.

    An explanation of how you'll reach customers with promotions and advertisements, if applicable—and how much it will cost! This can help determine whether or not it makes sense for someone like yourself who is just starting out right now."

Find funding

Now that you've got a solid business plan in place, it's time to find funding to get your software business up and running. Here are some options:

    Get a loan from a bank or other financial institution.

    Find an investor who will front the money for you.

    Partner with someone else in order to split the costs and responsibilities of launching your business.

    Use your own money; be sure that you have enough saved up before starting!

You can also use crowdfunding platforms like Kickstarter or GoFundMe in order to raise funds directly from customers—not just investors—to help jumpstart your venture as well. 

Hire the right employees.

Hiring the right employees is a critical aspect of your business. You need to hire people who are good at what they do, and also good at working with others. You also want people who are good communicators and can work well with customers. Finally, you need employees who understand that time spent doing something is different than time spent thinking about doing something. Hiring the right employees will help ensure that your business runs smoothly and efficiently as it grows over time.

Create a brand and choose a name

The name of your business is important, and you should put some thought into it. A memorable name will help people remember who you are. Think about what message your company wants to convey and choose a name that supports that message.

Consider the following when choosing a name:

    Is it available? If not, you may have trouble getting domain names or social media accounts in the future.

    Does it match my mission statement? Evaluate whether the wording of your business name aligns with what you want to accomplish as a company (e.g., does "Best Software Company" get across what we do?).

    What do I want to be known for? Your brand identity should reflect the unique value of your product or service—and one way to achieve this is through creative naming conventions (e.g., "We Make Software That...").

Consider digital marketing

Digital marketing is an essential part of any software business. It can help you reach a wider audience, build a brand and grow your customer base.

Digital marketing includes email marketing, search engine optimization (SEO), social media and online advertising. These are all ways to increase the visibility of your product or service in front of customers' eyes. Using these tools effectively lets you get more leads for less money than traditional advertising methods such as billboards or print ads.

Email marketing is one of the most cost-effective ways to reach potential customers because it's relatively affordable compared to other digital channels like social media or paid ads on websites like Facebook or Google AdWords - especially when combined with automation tools such as HubSpot that reduce manual effort required during each campaign cycle by 80%. Social media can also be valuable if used correctly by posting original content regularly so people know they're seeing something new when they visit those pages regularly.

Establish yourself as an expert in your field

As a software developer, it's imperative to establish yourself as an expert in your field. You'll get more clients, more referrals, and more business if you do this. What's more, establishing yourself as an expert will help you build your brand as someone who provides valuable products and services to clients. To become an expert in your field:

    Write blog posts about the latest technology trends or hot topics in software development (for example: what are the pros and cons of using NodeJS vs Python for building web applications?).

    Give presentations at conferences on topics related to your area of expertise (for example: how can we use Docker containers to improve our DevOps workflow? What are some approaches for scaling microservices?).

    Write books about software engineering best practices, such as “The Best Practices Guide for DevOps Engineers” or “5 Secrets for Successful Agile Development Teams”

Organize your bookkeeping now.

Bookkeeping is the process of tracking your business’s financial transactions. It's important that you keep good records and organize them in a way that makes sense to you, so that when it comes time to file taxes or record-keep for other purposes, you can easily access the information.

You might think this isn't something you need to worry about now, but if you want a successful software business (and we assume you do), then doing your bookkeeping right from day one is essential.

Consider paying for professional services.

    You don’t have to do everything yourself.

    If you have an idea for a software, but don’t know how to develop it or market it, consider hiring professional service providers in your area. For example, if you need help with legal matters related to your business, such as creating the right legal documents or finding a lawyer who can help with intellectual property laws related to your product.

It's important to do planning before growing your company

It’s a good idea to do planning before growing your company. If you don’t plan, you won't have a strategy. If you don't have a strategy, then it's likely that you will waste time and money without realizing it. You will be more successful if you plan before starting your business.


If you’re looking to start a software business, there are a lot of things to consider—and we hope that these tips will help. We know how difficult it can be to develop and launch your product, but if you take the time now to plan out your strategy and put together a strong team, your company will be well on its way to success. You don’t have to do everything by yourself: look for experts who can provide valuable insight into their field or hire an experienced bookkeeper who knows how tax returns work. And remember that many companies offer free consultations about what steps would make sense for them as well! So now go forth (or backward) with confidence in knowing exactly what needs taking care of before growing your company.